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IsoTis OrthoBiologics Taps LiveWire Marketing To Revamp Annual International Sales Meeting Materials and Theme LiveWire Marketing was tasked with increasing sales meeting attendance while keeping the event highly educational for the sale representatives attending. For the creative minds at LiveWire Marketing the solution was simple: engross the sales representative in a theme that put them in the center of the action. "We wanted the representatives to be intrigued from the moment they received our invitation teaser mailing. In order to make an impact and really increase attendance we had to lure them in" said Dan LaBelle, LiveWire Marketing Principal. This solution took the form of IsoTis Royale, a James Bond inspired theme that put the representatives at the center of the action. Representatives were sent an invitation package including secret decoders, a video briefing on DVD and a personalized movie poster. The event itself had the sales representatives attempting to foil the plot of an evil doctor by learning all the information presented at the meeting. Rewards were given using keypad evaluations to grade the "agents" on their effectiveness. The event's attendance was much higher than expected and deemed a success. You can see samples from this project in our portfolio here. About LiveWire Marketing LiveWire Marketing is a non-traditional marketing communications firm that is free from multiple corporate layers and “red tape” trappings of large agency annual retainer fees and long-term obligations. LiveWire Marketing specializes in the creative design of highly innovative imaginative graphic collateral that captivate audience interest and draw immediate response no matter the medium -- corporate and product branding, print graphics, packaging, publications or web interactive design.
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