NXS Hair Products awards LiveWire Marketing with company launch campaign for The Hair Complements System™

Aliso Viejo, CA (August 8, 2005) – NXS Hair Products, makers of The Hair Complements Hair Extension System, today announced it has chosen LiveWire Marketing as its agency of record. The newly awarded work includes corporate identity creation, a product launch campaign and newly designed collateral systems.

“Hair Complements is a great opportunity to be involved with a company as it brings a truly revolutionary product to market” said Dan LaBelle, Creative Director at LiveWire Marketing. “This account also allows us to leverage what we have learned in working with our other clients in what we call the ‘vanity market’” he continued.

NXS Hair Products’ new hair extension system is set to launch in Orange County salons later this year with a national rollout scheduled for 2006. In addition to providing all the benefits of existing hair extension systems, The Hair Complements System has a lower price point and faster application time.

About LiveWire Marketing

LiveWire Marketing is a non-traditional marketing communications firm that is free from multiple corporate layers and “red tape” trappings of large agency annual retainer fees and long-term obligations. LiveWire Marketing specializes in the creative design of highly innovative imaginative graphic collateral that captivate audience interest and draw immediate response no matter the medium -- corporate and product branding, print graphics, packaging, publications or web interactive design.