CLIENT: EV3

PROJECT: Direct Mail Promotion

EV3 turned to LiveWire Marketing for help in promoting an older product line to spur slowing sales. The goal of this direct mail effort would be to remind doctors and sales representatives alike about the many features of the Echelon Micro Catheter. To convey this message a four part mailing was created to communicate the main product benefits. To add impact an informative fold over card was sent detailing each benefit. Along with each card an interactive puzzle was created to reinforce the benefit by physically demonstrating it as well.