CLIENT: IsoTis OrthoBiologics

PROJECT: Annual Sales Meeting Theme and Materials

After years of lack luster attendance IsoTis OrthoBiologics turned to LiveWire Marketing to develop a creative theme for its annual sales meeting. Past events had used one dimensional thematics based on simple, unengaging activities. We recognized an opportunity for improvement by creating a more involving experience that was both educational and motivating for the sales representatives while still being fun.

Our answer was IsoTis Royale, a James Bond inspired theme which placed the sales representatives right in the middle of the action. Invitation elements included a personalized movie poster, a short video briefing delivered by an “M” character and a surveillance photo of a shadowy villain named Dr. Bonefeld. Marrying education and entertainment was designed to improve attendance from both domestic and international sales representatives.